Publicity Information and Logos
This page provides you with essential information about the production of leaflets, programmes and posters, and details about the marketing and promotion of your concert, all of which are the responsibility of the promoter.
Wigmore Hall Publicity
The Hall publishes a monthly concert diary. There is no charge for inclusion. The print run is c. 8,500 and the diary is made available at the Hall and to our audience. An enlarged version of the diary is produced and displayed as a poster at the Hall. The diary is also available on our website.
Programmes, management/sponsors credit, ticket prices, a maximum of 50 words of promotional text (including press reviews), and colour photos for the diary should be sent to arrive at least five months in advance of the concert date, and will be requested by the Management Office.
World premières, UK premières and London premières should be indicated, timings of all works provided, and all accents clearly shown.
The Hall reserves the right to edit or change copy as necessary.
Once the monthly concert diary has been published, if the artist or promoter wishes to change any concert information (e.g. artists/programme) this should first be approved by the Hall’s management. Where necessary, letters will be sent to ticket holders regarding any changes to the advertised concert details and the appropriate fee (minimum £50 plus VAT) will be passed on to the promoter to cover postage, stationery and administrative costs.
It is possible to take a full page colour advertisement in the Hall’s monthly diary, space permitting. A maximum of three advertisements is included in each diary so you are advised to book early. Typically artwork is required at least 6 weeks before the publication date of the diary (i.e. 3.5 months before the start of the month in which your concert takes place).
The cost of an advertisement is £600 plus VAT.
Promoters are responsible for the design of their own advertisements, and the artwork must be approved by Wigmore Hall before final submission.
These prices are correct at March 2016 but may be subject to change.
It is also possible to do targeted mailings to carefully selected members of our database. There is a charge of 15p per address plus VAT and the mailing must be carried out by our authorised mailing house who will charge approximately 80p per address including 2nd class postage and stationery provision – dependent on weight and quantity mailed.
Information about your concert on the Wigmore Hall website
Concert Information on the Wigmore Hall website
All concerts at Wigmore Hall are listed on the Hall’s website (www.wigmore-hall.org.uk), from the opening of booking to the general public (please see Booking Opening Dates in the Compulsory text for leaflets section). All information provided for the concert diary will appear on the website. The Hall can accept additional information for use on the website, although its use is not guaranteed. Please submit this to the Management Office along with the concert diary information.
Please note that we reserve the right to edit any copy provided for Wigmore Hall publicity purposes.
It is also possible to link from the Wigmore website to the website(s) of the artists or concert sponsors. If you would like to use this opportunity please provide us with the necessary web addresses. Please note that all links from the Wigmore Hall website to external sites will be made at the sole discretion of Wigmore Hall.
The production of leaflets, programmes and posters is the responsibility of the promoter. A programme must be produced for all performances and it is usual to produce a leaflet to promote the concert.
Please note that all proofs should be checked thoroughly before being submitted. At least three working days must be allowed for approval, as well as a time allowance for implementation of necessary amendments before going to print. Wigmore Hall reserves the right to reject any printed material not approved.
A list of recommended printers/designers is available from the Marketing Office on request.
Deliveries of leaflets, posters and programmes should be sent to the Box Office and clearly marked with the Concert Date in the bottom left hand corner.
Compulsory information for all leaflets, posters and programmes
Compulsory information for all leaflets, posters, programmes and brochure entries
All leaflets, posters, programmes and brochure entries must carry the following:
- The Wigmore Hall Logo – See Usage Guidelines for Logos for details on how the Wigmore Hall Logo should appear on all promotional materials.
- The day, date, year and time of the performance in a prominent position on the front or front cover.
- Wigmore Hall, 36 Wigmore Street, London, W1U 2BP
Director: John Gilhooly, The Wigmore Hall Trust. Registered Charity No. 1024838.
Leaflets and programmes must be printed on paper no less than 100gsm. Photocopies are not acceptable and any photocopied promotional materials received by the Hall will not be displayed.
Please note that Wigmore Hall does not permit the use of inserts in concert programmes or leaflets on seats in the auditorium.
Compulsory text for leaflets
Compulsory text for leaflets
The following text must be included on all leaflets for Wigmore Hall concerts and can be copied from this page and pasted into your artwork for formatting.
Tickets: [insert your chosen ticket prices]
How to Book:
In person, 7 days a week: 10:00am – 8:30pm
Days without an evening concert: 10:00am – 5:00pm
No advance booking in the half hour prior to a concert
Telephone: 7 days a week: 10:00am – 7:00pm
020 7935 2141
Days without an evening concert: 10:00am – 5:00pm
There is a non-refundable £3.00 administration charge for each transaction.
Online: Visit www.wigmore-hall.org.uk
There is a non-refundable administration charge of £2.00 for each ticket order.
Booking Opens [insert booking date]
(If booking is already open at time of going to print you do not need to include the Booking Opens section.)
Booking Opening Dates: Concerts not contained in a Wigmore Hall Series open to the general public on the first day of the month, three months preceding that of the concert. If any of these dates fall on a day when the Box Office is closed for advance booking (e.g. a Sunday, Christmas Day, etc.) then the booking will open on the following day. Concerts which are in a Wigmore Hall Series: as advertised in the Series brochure.
Please check all dates with the Wigmore Hall Management Office before going to print.
Disabled Access and Facilities [insert logos]:
The recommended leaflet size is A5 and they should be in ‘portrait’ rather than ‘landscape’ format. A maximum of 500 should be delivered to the Hall for display prior to the opening of ticket sales for your concert. In addition, the leaflet should carry the name of the organisation responsible for the promotion and management of the concert.
Should you wish to distribute your leaflets more widely across London the following distribution companies can provide this service.
Impact Distribution Services Ltd
Tuscany Wharf, 4b Orsman Rd, London N1 5QJ
Tel: 020 7729 5978
London Calling Arts Ltd
14a Ardleigh Road, London N1 4HP
Tel: 020 7275 7225
Please refer to early information (Compulsory text for leaflets) for obligatory content.
Posters should be no larger than double crown size (75 cm x 50 cm). Up to four posters may be supplied to the Hall in case of damage, etc. Poster display is at the discretion of the Hall Management; please note that space is very limited. Posters must be printed and not photocopied or hand-painted.
Programmes should be of a suitable format and quality to reflect the status of the venue and the artists performing. The paper used should be at least 100gsm and photocopies, loose sheets or sheets stapled in the corner are not permitted. It is also not permitted to use your publicity flyer as a concert programme. Programmes must be no smaller than A5 in size and if they consist of only one sheet of paper can be no smaller than one A3 sheet folded to A4.
Compulsory text for Concert Programmes
Programmes must carry the following notices in full, in addition to all information detailed under ‘Compulsory information for all leaflets, posters and programmes’ section above.
The following text in bold must be included on all concert programmes for Wigmore Hall concerts and can be copied from this page and pasted into your artwork for formatting. Please refer to your General Information leaflet for further details on positioning and other information that must be included.
On the title page in bold type:
Would patrons please ensure that mobile phones are switched off. Please stifle coughing as much as possible and ensure that watch alarms and any other electronic devices which may become audible are switched off.
Within the programme notes, after the interval, in bold type:
Please check that your mobile phone is switched off, especially if you used it during the interval.
In the main body of the programme:
Wigmore Hall is a no-smoking venue. No recording or photographic equipment may be taken into the auditorium, nor used in any other part of the Hall without the prior written permission of the Hall Management. Wigmore Hall is equipped with a 'Loop' to help hearing aid users receive clear sound without background noise. Patrons can use the facility by switching their hearing aids over to 'T'. In accordance with the requirements of City of Westminster, persons shall not be permitted to stand or sit in any of the gangways intersecting the seating, or to sit in any of the other gangways. If standing is permitted in the gangways at the sides and rear of the seating, it shall be limited to the numbers indicated in the notices exhibited in those positions.
Disabled Access and Facilities [Insert logos]
Programmes must also contain the following, ensuring that they are listed consistently throughout the programme:
- Composers’ full names and dates, and date of composition of the works;
- the movements of works; all accents;
- ‘Interval 20 minutes’ clearly marked;
- programme notes on the works being performed;
- biographies for all artists taking part;
- the texts, translations and poets/authors of all songs and/or song cycles to be performed at the concert.
Please note that the reproduction of existing programme notes or song translations (including online sources) without the author’s consent is not permitted. All programme notes should have the correct credit.
Song translations should include the following:
Please do not turn the page until the song and its accompaniment have ended.
Where possible, texts and translations should not involve a page-turn. If this is unavoidable, please use instead:
Song continues overleaf. Please turn the page as quietly as possible.
The following quantities of programmes should be delivered at least 3 hours before the start of the performance. (Please note these figures are a guideline only and you can supply more, but not less, than this number if you wish.)
70% of tickets issued if your programme is to be sold. Except for all song recital programmes (including songs in a foreign language for which texts and translations must be provided) when programmes to the number of 90% of tickets issued should be supplied. 100% of tickets issued if your programme is free.
Programmes are sold by the Hall’s ushers. If promoters require any remaining programmes and leaflets, they should notify the Management Office in advance and, if possible, collect these directly after the concert. Programmes will be kept for a maximum of 3 days after the concert date.
Usage Guidelines for Logos
All leaflets, posters and programmes must contain the Wigmore Hall Logo. The logo can be downloaded below.
Please note the following guidelines for logo use:Please note the following guidelines for logo use:
- The logo must appear at least 5.5cm wide and 0.5mm tall
- There should be 0.6mm of blank space around the logo
download zip (jpg, eps & tif formats)
download zip (eps & tif formats)
Leaflets and programmes must also contain the icons denoting facilities for disabled people. These should appear on a transparent background. Please click on the most suitable version for your layout to download a TIFF file of the logo:
Music and Dance Diary
Music and Dance Diary
Wigmore Hall concerts may be included in the Music and Dance Diary, which appears in the Saturday edition of the Guardian and Daily Telegraph, and in the Sunday Times. The advertising agency Smart Arts Solutions will be in touch with you in advance of the concert date to discuss your advertising options and they will invoice you directly for any charges, should you choose to advertise.
Smart Arts Solutions
Tel: 020 7233 6753
If you wish to book a display advertisement for your concert, you are welcome to choose any advertising agency, but proofs of advertisements must be submitted to the Marketing department for approval first